Viking Business Strategies Mindset- Episode 1: Taking the First Step into The Digital Viking Business Arena.

 

Viking Business Strategies Mindset- Episode 1: Taking the First Step into The Digital Viking Business Arena. 

I love Viking Conquest Tales and Stories of Good Hope. They are told to me and so I tell them too like tales of the Shakespearean era engaged in exploring the ruthless competition of people and communities from time immemorial to present, tales of conquest of cultural assimilation, but finally rationality prevails- the shift from brute force to strategic rule, reason and sustainability and how it should apply to the digital business of today. A Hint- by infusing a soul into what we do as work and business and by the way we retell these timeless sagas of human’s inherent instinctive nature- to dominate and conquer. But infusing a soul into the Soliloquy is the game changer and the ultimate expectation of this endgame and dialogue.  

Read this article to the end because it contains the most vital Viking key strategy which we could not afford to make the attached vid into a long video clip. However, the attached 6 minutes podcast, cast the basis of a continuum of content that will change the way you look at Digital Business and for those still wanting to start, this will show you your direct pointer to your Norse quest of safety and to your freedom which lies pointing North but for which you are bereft of any compass to find and tell- Here is more than just a compass its your whole arsenal of Viking Digital Mastery Tools and Conquest Strategies enveloped in the language of the Bard pointing North. Be sure to follow it through to the end.

In this Episode, we introduce an inspiration recap from the Viking Age, a lot of which the significance of the era is deduced so much from the timeless short plays and literal dramas of Shakespeare than most of the prose tales of historians from both ancient and contemporary times. Without doubt even Shakespearean literature can equally mirror realities of social constructs paving the new era of digital business conquests of today and that is just what I have endeavored to create as a product to guide the digital startups sector and persons looking into the digital nomadic lens of conquest- The Vikings Business Strategies Mindset.

For our better thematic and contextual understanding of today’s episode and future tales of this series, let’s frame our analysis not as a contemporary dry analysis literature style, but as a signature Shakespearean play style in Five Acts, drawing direct parallels between the sagas of the Vikings and the social and corporate dramas of today’s digital age. Of course, I’ll maintain the manner of the Bard in telling these stories and episodes. So, lovers of Shakespearean please you are most welcome to join in.

Let’s Go.

The Play: "The Silicon Sea" - A Tragedy and Comedy of Conquest

Dramatis Personae (The Cast or better still The Premise):

• The Viking King (The Tech Titan): A figure of immense ambition, strategic brilliance, and often, tragic flaw (hamartia). Think of Eric Bloodaxe or Harald Hardrada. (Modern Equivalent: Founders/CEOs like Jeff Bezos (Amazon), Elon Musk (Tesla/SpaceX), Mark Zuckerberg (Meta)). 

• The Longship (The Platform/Algorithm): The technological marvel that enables conquest. It is fast, scalable, and allows for movement into uncharted territories. (Modern Equivalent: Amazon's logistics platform, the Google search algorithm, the iOS/Android operating systems and talk less of the meta-algorithms going beyond just connecting people to now searching for substance and content that tell stories of why we must connect or we perish).

• The Raiding Party (The Disruptive Startup): Agile, fast-moving, and ruthless. Their goal is not to build an empire but to plunder the established wealth of the slow-moving incumbents. (Modern Equivalent: Uber disrupting taxis, Airbnb disrupting hospitality, Netflix disrupting Blockbuster).

• The Earls & Chieftains (Venture Capitalists & Board Members): The powerful backers who fund the expeditions, demanding a share of the spoils and often influencing the king's strategy, for better or worse.

• The Settlers (The User Base/Market Share): The ultimate prize. Not just to raid, but to cultivate, tax, and integrate into a new ecosystem. A living, breathing entity that can be loyal or revolt.

• The Skald (The PR/Marketing Machine): The teller of tales and stories that count and discount. They craft the narrative of mostly the conqueror ignoring most often the struggles and hustles of The Settlers, turning the conqueror’s ruthless acts into glorious sagas for both internal morale and external intimidation.

The Scenes:

Act I: The Call of the Uncharted Sea (The Disruption)

• Viking Tale: The saga begins not in a boardroom, but with a restless chieftain gazing across the sea. He hears tales of richer lands, weaker kingdoms, and opportunities for glory and wealth that his frozen fjords cannot provide. The motivation is "landnám" (land-taking) and resource acquisition.

• Shakespearean Tone: This is the soliloquy of ambition. "What dreams may come, when we have shuffled off this mortal coil of our native shore, must give us pause... Or else take arms against a sea of troubles, and by opposing, end them." (A parody of Hamlet's soliloquy, reframed for conquest).

• Digital Business Conquest: A visionary social entrepreneur (The Titan) identifies an inefficient, complacent, or dormant market ("the rich monastery"). They see a technological leap (the longship) that others don't. The goal is to disrupt the established order (the Anglo-Saxon kingdoms) and claim its wealth.
• Cross-Reference: Netflix gazing at the stagnant Blockbuster empire. Reed Hastings saw the digital stream as his longship, capable of bypassing Blockbuster's physical moats (stores) entirely. 

Act II: The Blood Eagle (Ruthless Competition & Market Dominance)

• Viking Tale: The initial raid is swift and terrifying. The Vikings did not fight by the rules of their enemies. They used shock tactics, superior mobility, and utter ruthlessness to demoralize and overwhelm. The "Blood Eagle" was a mythic ritual of ultimate dominance and terror. 

• Shakespearean Tone: This is the battle scene, full of sound and fury. It is Macbeth on the battlefield, "valiant" and "bloody," believing his ambition makes him invincible. "Stars, hide your fires; Let not light see my black and deep desires!" The Titan's ambition is laid bare.

• Digital Business Conquest: The disruptor enters the market with predatory pricing (free services, deep discounts), aggressive lobbying to avoid regulation, and a "blitzscaling" mentality that prioritizes growth over all else-no sense of environmental and human development, including immediate profit to maximize. The goal is to establish dominance so complete it terrifies potential competitors.

• Cross-Reference: Amazon's early years, operating at a loss to undercut every retailer on earth. Uber's strategy of flooding cities with subsidized rides to bankrupt traditional taxi services is a classic, ruthless raid. 

Act III: The Crown of King Cnut (The Illusion of Market Control)

• Viking Tale: King Cnut famously (and likely apocryphally) commanded the tide to halt to prove to his sycophantic courtiers that his power had limits. Even a king who ruled a North Sea Empire could not control the fundamental forces of nature.

• Shakespearean Tone: This is the moment of tragic irony and hubris. The Titan, at the peak of his power, believes his own myth. He is King Lear on the heath, raging against the storm of market forces, regulation, and consumer sentiment he cannot command. "I am a man more sinn'd against than sinning!" he cries, as the tide of bad PR or antitrust lawsuits inevitably rolls in.

• Digital Business Conquest: A tech giant, believing its market position is unassailable, attempts to dictate reality—through controlling information, squashing innovation, or ignoring public sentiment. They learn, like Cnut, that some forces (governments, the court of public opinion, the next technological shift) are beyond even their command.

• Cross-Reference: Facebook (Meta) facing the "tide" of privacy scandals and antitrust regulation. Google facing EU fines and challenges from privacy-focused search engines. The belief that they could control the digital landscape entirely proved to be an illusion. 

Act IV: The Danelaw (Assimilation and Ecosystem Building)

• Viking Tale: The Vikings eventually stopped just raiding and started settling. They established the Danelaw, a territory in England where their laws and culture held sway. They went from plunderers to rulers, building infrastructure, trading, and integrating with the local population. This was a longer, more sustainable, but more complex form of conquest.

• Shakespearean Tone: This is the political marriage whence the soul begins its descend to unite with conquest, the strategic consolidation of power. It is the shrewdness of Henry IV or Octavius Caesar. The violence is replaced by statecraft. "The peace of the realm is our sole purpose."

• Digital Business Conquest: The company moves beyond disruption to building an impenetrable ecosystem. They create a walled garden where users live, work, communicate, and spend money. They acquire potential competitors (assimilate them) and make their platform so essential that leaving it is unthinkable. This is conquest through utility and entanglement, not fear.

• Cross-Reference: Apple's ecosystem of hardware, software, and services. To leave iPhone is to lose iMessage, the App Store, iCloud, etc. Amazon's AWS and Prime membership create a "Danelaw" of the internet itself.

Act V: The Twilight of the Gods (Ragnarök & Legacy)

• Viking Tale: Even the gods themselves are doomed in Norse mythology. Ragnarök is the great battle that ends the world, where old gods fall and new ones rise. The Viking Age itself ended not with a bang, but through assimilation, Christianity, and the rise of centralized nation-states that could defend against them.

• Shakespearean Tone: This is the final act, littered with the bodies of fallen giants. It is the fate of Julius Caesar or Richard III. The Titan's flaw leads to his downfall, or his empire becomes so vast and bureaucratic it loses the agility that built it. A new, hungrier longship appears on the horizon- this tale applies even to the Progressive Revelation of God- the way Religious Eras rise and fall like the rising and setting the sun.

• Digital Business Conquest: The tech titan becomes the old king. His company is seen as a slow-moving monopoly. A new technology (AI, Web3, Quantum computing) emerges as the new longship, and a new generation of raiders sets sail to plunder the established digital kingdoms. The cycle begins anew.

• Cross-Reference: Microsoft was once the feared empire that Apple and Google raided. Now, it is a legacy giant that has had to reinvent itself. Who will be the Viking to raid the Google of today?

Conclusion: The Saga Endures

The parallels are striking because they are rooted in the timeless nature of ambition, power, and competition. The Silicon Sea is simply a new ocean for an ancient drama. The longships are made of code, the plunder is data, and the sagas are written not on vellum but in headlines and stock valuations. Yet the characters—the ambitious king, the ruthless raider, the shrewd settler—are as old as time itself, forever playing their parts upon the world's stage.

"All the world's a server farm, and all the men and women merely users; They have their exits and their entrances; And one man in his time plays many parts, His acts being seven ages."

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Cheers,

Until next time.

Dr. Ngayap K.L.C